As recently reported in The Company Dime, Hertz has refocused its strategy and returned to the basics, cutting costs, reorganizing its sales force and moving away from their pursuit of aggressive growth. As part of the new strategy, Hertz has declined some recent corporate business if it can’t get an adequate rate increase. So, what does all this mean for travel managers?
Rates of Yesteryear May Be Scarce
Travel managers could see price increases across the board if other rental companies follow Hertz’s firm corporate sales stance in pursuit of better margins. While growth has been the name of the game for Hertz in the past, under new management the company is focused on improving profitability and customer service. Faced with potentially higher prices, how can travel managers respond?
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