With the most recent merger announcement of the top two meetings and events technology companies, Cvent and Lanyon (both part of Vista Equity Partners’ extensive portfolio of leading tech companies), one thing is certain – change management is around the corner for the industry ecosystem and especially the buyers.
The many coming changes and potential disruptive developments will impact accounts of all sizes. How will you know if the technology partner you have today or tomorrow will be able to manage your account? Should you issue a RFP to see what else is out there? Or should you stay put and hope things will work out?
In most cases, customers do not have the luxury of the time or in-house expertise required to do tech platform comparisons, much less conduct an RFP for Strategic Meetings Management. This is where engaging with an experienced third-party consultancy can make things easier and provide more clarity around strategic planning, continued program management, and the impact on any existing SMMPs.
Before you go off and hire any third-party, however, here are three things to consider:
It’s wise to look at various meetings and events technology options today based on the sheer number of changes in the industry, especially with regards to mergers and acquisitions. These activities will have an impact on your programs so do your due diligence, and revalidate your program strategies and policies – but most importantly, if you seek outside help, qualify the credentials of the third-party.
For assistance in optimizing your meetings and events program, please contact us.Back to all news