GoldSpring Consulting Announces New Marketing Division, Dots & Lines

Consulting Services Include Marketing, Communications, and Digital Media

WINSTON-SALEM, N.C. July 11, 2017 – GoldSpring Consulting LLC today announces the creation of a new marketing division, Dots & Lines, which will offer consulting services including marketing strategy, brand management, event marketing, and public relations, among others.

Dots & Lines will be led by Katharine Williams, who will serve as Senior Vice President. Katharine formerly served as Director of Marketing and Communications for GoldSpring.

“We are very excited to formally announce our new marketing division, Dots & Lines, which will focus on providing marketing and communications services to clients,” said GoldSpring Partner Colleen Black. “Katharine’s leadership and wide range of experience with a variety of organizations will serve to benefit clients in an area we have seen an increase in demand for over the past several months.”

Prior to heading Dots & Lines, Katharine Williams served as the Director of Marketing and Communications for GoldSpring Consulting. She joined the company in June 2015 full time after receiving her MBA from Wake Forest University in Winston-Salem, N.C. Prior to GoldSpring, she held roles in marketing and communications within the higher education, professional sports, and special events sectors. Since January 2017, she has also provided public relations and communications support to Dallas-based TRIPBAM, the automated hotel shopping service provider.

“We have been very pleased with the consulting services provided by Katharine, and I would highly recommend Dots & Lines to other organizations seeking expertise and support in the marketing and communications sectors,” said Steve Reynolds, Founder and CEO of TRIPBAM. “With her involvement in our marketing, public relations, and social media efforts, we have experienced an increase in brand awareness, media exposure, and social engagement, and I look forward to seeing the continued benefits from our ongoing work.”

About Katharine Williams
Katharine Williams currently serves as the Senior Vice President of Dots & Lines. Prior to taking the helm of the new division, she served as Director of Marketing & Communications for GoldSpring Consulting. She joined GoldSpring full time in 2015 to oversee all marketing, promotions, and corporate communications efforts for the company. Prior to joining GoldSpring, Katharine worked in sports marketing and communications with professional and collegiate teams, as well as large-scale special events, bringing a wide range of experience to clients. She earned both her undergraduate degree (2009) and MBA (2015) from Wake Forest University. Katharine is based out of Atlanta, Ga. and can be reached at

About GoldSpring Consulting
GoldSpring Consulting is an independent consultancy that provides services to support all aspects of managed travel programs, including software solutions to analyze and benchmark programs. GoldSpring’s industry-leading team of experts brings over 100 years of experience and creates custom solutions for their clients’ travel programs. For more information about GoldSpring Consulting and its services, please visit

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