Our Team’s Tips for GBTA Convention 2017

By Katharine Williams, Director of Marketing & Communications

Here at GoldSpring, we are busy making final preparations for GBTA Convention 2017 in Boston. Session presentations are being finalized, schedules coordinated, appointments booked, and social plans made. Discussing the busy time that lies ahead at Convention, our team recently spoke about our top tips for this year’s annual industry reunion. With this year marking the 20th (or more!) GBTA Convention for several of our team members, we thought we’d share our advice and wisdom gained over the years with our readers:

  1. Set up appointments in advance. Stick to your schedule.
    One of the easiest ways to get overwhelmed at GBTA Convention? Not arriving organized and/or sticking to your schedule. The GBTA Convention app is a great tool to help you stay organized and access information throughout the conference. Call us old school, but we also like to have a printed version of our schedules which includes one-on-one meetings (schedule one with us here), Expo appointments, education sessions, and party/social engagements. We also print out a copy of our individual schedules for each of our team members in attendance and carry them with us so it’s easy to find one another for those impromptu meetings (a group text if your team is small enough is also helpful). Click here to download our printable schedule template.
     
  2. First timer? Consider attending the First Time Attendee Orientation and Luncheon.
    Attending Convention for the first time can be a bit overwhelming. Fortunately, the First Time Attendee Orientation and Luncheon can help you ease into the experience, letting you know what to expect, giving you a smaller group of people to network with before launching into the full-scale, 7,000-person main event, and connecting you with industry veterans seated at your table.
     
  3. Avoid the Expo glaze-over.
    The Expo hours each day are an awesome opportunity to connect with current suppliers, learn more about what’s new in the industry, and visit the booths of companies that can add the most potential value to your program. The experience can result in some cases in Expo “glaze-over,” however – the aimless, slightly lost wandering of some attendees (we’ve all been there). Take a moment to look over the Expo map and be strategic in which booths to visit when. Setting up appointments in advance (as mentioned above), can help keep you organized, and give you a reason to politely move on if needed. We’ve found that Wednesday’s Expo can be a great time to have longer, more in-depth conversations as the floor is less crowded and overall atmosphere less harried.
     
  4. Remember: It’s a marathon, not a sprint.
    The first night of Convention is always so exciting. The Opening Welcome Reception is a fun event that should not be missed, and catching up with friends (many of whom we haven’t seen in a year or more) is always a pleasure. We’re definitely a group that likes to have fun, but it’s always good to keep moderation in mind throughout Convention. Whether it be over-committing to meetings, partying a little too late into the evening, or drinking too much coffee (guilty), pacing is paramount for success during this busy, fun few days.

Like many of you, our team is eagerly looking forward to converging in Boston for GBTA Convention 2017. If you would like to schedule an appointment with us, or join us for the education sessions our team members will be speaking at, please click here. For those who are unable to attend, you can follow along with us via our Twitter, LinkedIn and Facebook accounts, and remain on the lookout for post-Convention insights and takeaways following the conference.

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