September Survey – The Use of Dynamic Pricing in the Industry

Dynamic pricing means that hotels give corporate clients a percentage discount of BAR (best available rate) instead of a fixed (or seasonal) contracted rate. The corporate rates, and all other rate plans, basically adjust as yield is applied (up or down) to the pricing and availability of the hotel room inventory.

Dynamic Hotel Pricing

If you would like to read more about Dynamic Pricing, please read the following article from one of our Senior Consultants, Kevin Iwamoto, Is Dynamic Pricing Relevant for Your Hotel Programme?.

Back to all news