When people ask what to use for a data source, there are so many possibilities and it seems none of them tell the complete story. What data sources are needed, and how can we combine them to see a complete data story? Once we do, what does this data tell us and how can we act upon it? This session provides answers with input from a TMC, buyer and data partner. Walk away knowing more about how to combine the right data sources and how this benefits you, your travelers and your organization.