About the Course
Class I: Hotel Industry Overview
Dates - Monday, May 13 at 11 am CT (Make Up Class Monday, May 20th at 10 am CT)
Let’s take a look at the evolution of the lodging industry and cover industry dynamics, economics and projections. We will explore the development of brands, chains and look at the key aspects of distribution relevant to the business travel industry. This session also provides an overview of different hotel types and recent disruptors in the industry.
Class II: Data, Data, and Data
Dates - Monday, May 20th at 11 am CT (Make Up Class Monday, June 3rd at 10 am CT)
In this class, learn about how you should gather data to assess your hotel program. We will explore sources and explain the strong and weak points between different sources of data. Most importantly, learn how to use data to assemble the most representative picture of a corporate travel hotel program.
Class III: Hotel Pricing, Revenue Management and Corporate Rates
Dates - Monday, June 3rd at 11 am CT (Make Up Class Monday, June 10th at 10 am CT)
This class explores how hotel pricing is structured and the key metrics and goals hotel revenue managers typically use. Join in on an interactive game to better understand the dynamics of hotel revenue optimization. Learn about different rate types, how to negotiate for value components and how Covid changes the way corporate travel programs are managed.
Class IV: Hotel Program Assessment
Dates - Monday, June 10th at 11 am CT (Make Up Class Monday, June 17th at 10 am CT)
Let’s walk through a typical hotel program assessment to identify critical areas for consideration. We’ll look at key success factors, how we measure for success and the elements that truly shape corporate hotel program strategy, implementation and optimization.
Class V: Hotel Program Management Now and In the Future
Dates - Monday, June 17th at 11 am CT (Make Up Class Monday, June 24th at 10 am CT)
First, learn how to execute a successful Hotel RFP in the pre-Covid world. We will discuss how to analyze hotel bids for effective evaluation and decision support while considering the tools and technology typically deployed. Then, let’s take a smart look at how Covid has changed the way we manage our corporate hotel programs and the impacts to hotel sourcing in the future.
Q&A Session
Dates - Monday, June 24th at 11 am CT
It's a wrap-up Q&A session, we will compile all questions asked throughout this series as well as open the floor to the audience to ask questions they may have! This is an optional class and is not required to receive certification.
