About the Course
Class I: Hotel Industry Overview
Monday, April 10th at 11 am CT (Make up class: Monday, April 17th at 10 am CT)
Let’s take a look at the evolution of the lodging industry and cover industry dynamics, economics and projections. We will explore the development of brands, chains and look at the key aspects of distribution relevant to the business travel industry. This session also provides an overview of different hotel types and recent disruptors in the industry.
Class II: Data, Data, and Data
Monday, April 17th at 11 am CT (Make up class: Monday, April 24th at 10 am CT)
In this class, learn about how you should gather data to assess your hotel program. We will explore sources and explain the strong and weak points between different sources of data. Most importantly, learn how to use data to assemble the most representative picture of a corporate travel hotel program.
Class III: Hotel Pricing, Revenue Management and Corporate Rates
Monday, April 24th at 11 am CT (Make up class: Monday, May 1st at 10 am CT)
This class explores how hotel pricing is structured and the key metrics and goals hotel revenue managers typically use. Join in on an interactive game to better understand the dynamics of hotel revenue optimization. Learn about different rate types, how to negotiate for value components and how Covid changes the way corporate travel programs are managed.
Class IV: Hotel Program Assessment
Monday, May 1st at 11 am CT (Make up class: Monday, May 8th at 10 am CT)
Let’s walk through a typical hotel program assessment to identify critical areas for consideration. We’ll look at key success factors, how we measure for success and the elements that truly shape corporate hotel program strategy, implementation and optimization.
Class V: Hotel Program Management Now and In the Future
Monday, May 8th at 11 am CT (Make up class: Monday, May 15th at 10 am CT)
First, learn how to execute a successful Hotel RFP in the pre-Covid world. We will discuss how to analyze hotel bids for effective evaluation and decision support while considering the tools and technology typically deployed. Then, let’s take a smart look at how Covid has changed the way we manage our corporate hotel programs and the impacts to hotel sourcing in the future.
Q&A Session with Neil Hammond
Monday. May 15th at 11 am CT