GoldSpring Master Class
Tim Benson
Carrie Bowman
Robbie Bush
Christine Casella
Rachel Conn
Beth Cregier
Maricell Cruz
Bonnie Darkey
Suzanne Erlanson
Ray Evertsen
Sandy Farquhar
Marina Feeney
Paul Flood
Wendy Flood
Steven Glick
Adam Gordon
Kathy Grabic
Linda Gray
Afsaneh Hakimi
Amber Hall
Mark Hawley
Katharyn Houke-Smith
Denise Huey
Debrah Jordan
Monyrith King
David Kuffel
Jessica Lemon
Melissa Lim
Danita Locks
We are honored to announce the following individuals recently completed and received certification in
Master Class Module II:
Travel Management Company Deep Dive
Sandra Markotter
Chris Martin
James McDonald
Lori McIntee
Debbie McKay
Denise Merkel
Wendy Moore
Terri Moreno
Steve Neuman
Martha Nielsen
Maureen Obando
Dawn OHearn
Susan Owrey
Chad Palucka
Ryan Pierce
Alice Pinto
Nicholas Pitt
Anna Price
Lois Raffel
Ndinannyi Rathogwa
Cheri Robertson
Colleen Romano
Mary Romano
Michelle Rossow
Monica Sagum
Kevin Sapp
Adina Savut
Mary Schmauch
Christie Sherman
Congratulations!
Aash Shravah
Brian Smith
Kelly Szabla
Melanie Taylor
Robin Tenpenny
Jeannette Tevis-Dancy
Cindy Tonnessen
Jan Uecker
Linda Valenza
Sylvia White
Kathleen Wilson
WHAT IT IS
Business travel “Master's” training sponsored and facilitated by GoldSpring Consulting. See More.
WHO IT'S FOR
Initially for those displaced due to the current economic environment -- now open to all business travel industry professionals during this uncertain time.
WHY SHARE?
Our out of work colleagues may not be tapped in right now to the usual channels, so please reach out if you can.
The Courses
The complimentary courses are deep dives on business travel topics and skills sets including airline and hotel negotiations, duty of care, procurement, technology, TMC contracts, meetings -- even career management and personal brand.
MODULE III, Hotel Program Management, is open now for registration.
We hope this is an opportunity for our valued colleagues to continue to learn and hone skills during an uncertain travel market.
How It Works
1.
Review the courses for Module III below.
2.
Interested? Complete the form to receive your enrollment and calendar invitations for the current module.
3.
Attend the sessions GoldSpring Master's Certification for each module and a LinkedIn reference.
Master Class Hotel Module
Schedule & Class Descriptions
All classes are 45 minutes.
All make-up classes are Monday, 12pm CDT one week after the original session.
Class I: Hotel Industry Overview
Mon, Nov 2, 11:00 am CST (make up Mon, Nov 9, 12pm CST)
Instructor: Neil Hammond
Let’s take a pre-Covid look at the evolution of the lodging industry and cover industry dynamics, economics and projections. We will explore the development of brands, chains and look at the key aspects of distribution relevant to the business travel industry. This session also provides an overview of different hotel types and recent disruptors in the industry.
Class II: Data, Data and Data
Mon, Nov 9, 11:00 am CST (make up Mon, Nov 16, 12pm CST)
Instructor: Neil Hammond
In this class, learn about how you should gather data to assess your hotel program. We will explore sources and explain the strong and weak points between different sources of data. Most importantly, learn how to use data to assemble the most representative picture of a corporate travel hotel program.
Class III: Hotel Pricing, Revenue Management and Corporate Rates
Mon, Nov 16, 11:00 am CST (make up Mon, Nov 30, 12pm CST)
Instructor: Neil Hammond
This class explores how hotel pricing is structured and the key metrics and goals hotel revenue managers typically use. Join in on an interactive game to better understand the dynamics of hotel revenue optimization. Learn about different rate types, how to negotiate for value components and how Covid changes the way corporate travel programs are managed.
Holiday Break
Mon, Nov 23
Class will resume Monday, Nov 30 with Class IV and Make Up Class III.
Class IV: Hotel Program Assessment
Mon, Nov 30, 11:00 am CST (make up Mon, Dec 7, 12pm CST)
Instructor: Neil Hammond
Let’s walk through a typical hotel program assessment to identify critical areas for consideration. We’ll look at key success factors, how we measure for success and the elements that truly shape corporate hotel program strategy, implementation and optimization.
Class V: Hotel Program Management Now and In The Future
Mon, Dec 7, 11:00 am CST (make up Mon, Dec 14, 12pm CST)
Instructor: Neil Hammond
First, learn how to execute a successful Hotel RFP in the pre-Covid world. We will discuss how to analyze hotel bids for effective evaluation and decision support while considering the tools and technology typically deployed. Then, let’s take a smart look at how Covid has changed the way we manage our corporate hotel programs and the impacts to hotel sourcing in the future.