GoldSpring Master Class
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Tim Benson

Carrie Bowman

Robbie Bush

Christine Casella

Rachel Conn

Beth Cregier

Maricell Cruz

Bonnie Darkey

Suzanne Erlanson

Ray Evertsen

Sandy Farquhar

Marina Feeney

Paul Flood

Wendy Flood

Steven Glick

Adam Gordon

Kathy Grabic

Linda Gray

Afsaneh Hakimi

Amber Hall

Mark Hawley

Katharyn Houke-Smith

Denise Huey

Debrah Jordan

Monyrith King

David Kuffel

Jessica Lemon

Melissa  Lim

Danita Locks

We are honored to announce the following individuals recently completed and received certification in
Master Class Module II:
Travel Management Company Deep Dive   

Sandra Markotter

Chris Martin

James McDonald

Lori McIntee

Debbie McKay

Denise Merkel

Wendy Moore

Terri Moreno

Steve Neuman

Martha  Nielsen

Maureen Obando

Dawn OHearn

Susan Owrey

Chad Palucka

Ryan Pierce

Alice Pinto

Nicholas Pitt

Anna Price

Lois Raffel

Ndinannyi Rathogwa

Cheri Robertson

Colleen Romano

Mary Romano

Michelle Rossow

Monica Sagum

Kevin Sapp

Adina Savut

Mary Schmauch

Christie Sherman


Aash Shravah

Brian Smith

Kelly Szabla

Melanie Taylor

Robin Tenpenny

Jeannette Tevis-Dancy

Cindy Tonnessen

Jan Uecker

Linda Valenza

Sylvia White

Kathleen Wilson


Business travel “Master's” training sponsored and facilitated by GoldSpring Consulting.  See More.


Initially for those displaced due to the current economic environment -- now open to all business travel industry professionals during this uncertain time.


Our out of work colleagues may not be tapped in right now to the usual channels, so please reach out if you can.

The Courses

The complimentary courses are deep dives on business travel topics and skills sets including airline and hotel negotiations, duty of care, procurement, technology, TMC contracts, meetings -- even career management and personal brand.  


MODULE III, Hotel Program Management, is open now for registration. 


We hope this is an opportunity for our valued colleagues to continue to learn and hone skills during an uncertain travel market.

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Sign Up

Master Class Module I: Airline Program Management

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Sign up now for Module II Jump In Sep 14!

Master Class Module II: Effective TMC Operations for Today's Corporate Travel Program

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Sign up now for Module III Begins Monday Nov 2 - 11am CST

Master Class Module III: Hotel Program Management

My last / current company is a :

How It Works


Review the courses for Module III below.


Interested?  Complete the form to receive your enrollment and calendar invitations for the current module.


Attend the sessions  GoldSpring Master's Certification for each module and a LinkedIn reference.


Master Class Hotel Module

Schedule & Class Descriptions
All classes are 45 minutes.  

All make-up classes are  Monday, 12pm CDT one week after the original session.

Class I:   Hotel Industry Overview

Mon, Nov 2, 11:00 am CST (make up Mon, Nov 9, 12pm CST)

Instructor: Neil Hammond

Let’s take a pre-Covid look at the evolution of the lodging industry and cover industry dynamics, economics and projections. We will explore the development of brands, chains and look at the key aspects of distribution relevant to the business travel industry. This session also provides an overview of different hotel types and recent disruptors in the industry.

Class II:  Data, Data and Data

Mon,  Nov 9, 11:00 am CST (make up Mon, Nov 16, 12pm CST)

Instructor: Neil Hammond

In this class, learn about how you should gather data to assess your hotel program.  We will explore sources and explain the strong and weak points between different sources of data.  Most importantly, learn how to use data to assemble the most representative picture of a corporate travel hotel program.

Class III: Hotel Pricing, Revenue Management and Corporate Rates

Mon,  Nov 16, 11:00 am CST (make up Mon, Nov 30, 12pm CST)

Instructor: Neil Hammond

This class explores how hotel pricing is structured and the key metrics and goals hotel revenue managers typically use.  Join in on an interactive game to better understand the dynamics of hotel revenue optimization.  Learn about different rate types, how to negotiate for value components and how Covid changes the way corporate travel programs are managed.

Holiday Break

Mon,  Nov 23

Class will resume Monday, Nov 30 with Class IV and Make Up Class III.

Class IV: Hotel Program Assessment

Mon,  Nov 30, 11:00 am CST (make up Mon, Dec 7, 12pm CST)

Instructor: Neil Hammond

Let’s walk through a typical hotel program assessment to identify critical areas for consideration.  We’ll look at key success factors, how we measure for success and the elements that truly shape corporate hotel program strategy, implementation and optimization.

Class V:  Hotel Program Management Now and In The Future

Mon,  Dec 7,  11:00 am CST (make up Mon, Dec 14, 12pm CST)

Instructor: Neil Hammond

First, learn how to execute a successful Hotel RFP in the pre-Covid world.  We will discuss how to analyze hotel bids for effective evaluation and decision support while considering the tools and technology typically deployed.  Then, let’s take a smart look at how Covid has changed the way we manage our corporate hotel programs and the impacts to hotel sourcing in the future.

1841 S. Lakeline Blvd., Ste 101-318

Cedar Park, Texas, 78613


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