What You’ll Learn

In this highly practical and insight-rich session, we’ll unpack:

• The macro shifts reshaping managed travel and supplier behavior

• How new “curious coalitions” between airlines, banks, TMCs, and platforms continue changing buying power and distribution

• The growing influence of AI, integrated platforms, and attribute-based buying

• How loyalty strategies are evolving — and what that means for traveler behavior and program costs

• The rise of unified traveler profiles, omnichannel experiences, and data-driven personalization

• Where sustainability, social good, governance, and regulatory pressures are impacting program design

• Key opportunities and risks you must plan for now to stay competitive in 2026

Why Attend

This session goes far beyond predictions. You’ll leave with:

• Clear priorities for your 2026 travel strategy

• Practical guidance on where to invest time, technology, and resources

• Insights to support smarter sourcing, budgeting, and policy decisions

• A roadmap to navigate consolidation, emerging tech, and changing traveler expectations

• The confidence to lead your program through one of the biggest inflection points the industry has seen

Whether you’re responsible for sourcing, policy, operations, finance alignment, or traveler experience, this session will equip you with the insights you need to plan smarter — and lead stronger — into 2026