About the Course
Class I: Airline Industry Overview and a Brief Introduction into Corporate Relationships
Instructor: Neil Hammond, Partner, GoldSpring Consulting
Overview: A pre-Covid look at the overall industry dynamics and economics and projections. Why the relationships seem so strange. What are the barriers to true competition in the industry and what are some of the game changers on the horizon. We also look at the basic concepts and pre-requisites behind corporate contracts
Class II: Data, QSI and Contract Performance Targets
Instructor: Neil Hammond, Partner, GoldSpring Consulting
Overview: How we should look at data, how to gather data and why to explain the discrepancies between different sources. What is QSI and how to use it to understand and negotiate contractual performance targets
Class III: Airline Pricing, Revenue Management and Corporate Contracts
Instructor: Neil Hammond, Partner, GoldSpring Consulting
Overview: Why is airline pricing so complex and what are their goals. What are the strategies and tactics in the way this is managed, measured and how this converts into corporate deals. Are discounts the only facts, how do you negotiate for value components and how will NDC change the way we manage out programs
Class IV: Program Assessment & RFP Strategy, Scenario Modelling and Program Management
Instructor: Neil Hammond, Partner, GoldSpring Consulting
Overview: We walk through a typical air program assessment to identify the key points and how they shape your air program strategy. How to execute a successful Airline rfp and also build different models for evaluation and decision support. We then look at how to convert everything we have learned in to successful air program management to keep your program optimized.
Class V: Open Q&A Session
Instructor: Neil Hammond, Partner, GoldSpring Consulting
Overview: It's a wrap-up Q&A session...ask away. This is an optional class and is not required to receive our Airline Program Management Master Class certification.
