Why Your Online Booking Tool Deserves an Audit—And How It Can Transform Your Travel Program

When was the last time you took a hard look at your online booking tool (OBT)? For many organizations, the answer is "not recently enough." At GoldSpring Consulting, we’ve seen how an OBT that’s no longer aligned with current program goals can create traveler friction, weaken policy compliance, and obscure valuable savings.

OBTs as Strategic Tools, Not Set-It-and-Forget-It Platforms

Too often, OBTs are configured during implementation and left unchanged. But business needs shift, supplier content evolves, and tech capabilities advance. If your OBT hasn’t kept up, it’s not performing at its best.

Case Study Snapshot: What We Found and Fixed

In a recent client audit, we uncovered gaps in air content availability, missed hotel savings, and policy mismatches. Post-audit, the client achieved measurable improvements in both traveler satisfaction and cost efficiency.

Our Audit Framework: What We Look For

From supplier visibility to search sorting logic, we use a holistic methodology to evaluate booking performance and traveler experience.

The Bottom Line

A modern, well-tuned OBT supports compliance, savings, and a better travel experience. A periodic audit is a low-cost, high-impact opportunity to drive change.