OBT Industry Poll Results
- GoldSpring Consulting
- 4 days ago
- 1 min read
How long have you been on your existing OBT?
What you Need to Know
Identify 5 areas where your OBT program may be falling short (think policy, behavior, documentation, systems, etc.). Next, define 5 overarching goals for your travel program. This way, not only is one able to pinpoints risks/misalignments, but also focuses where your OBT must evolve to support your strategic direction.
Survey travelers and travel arrangers to capture specific friction points, enabling you to prioritize the most impactful areas for improvement.
Analyze booking abandonment data to pinpoint where travelers begin but fail to complete a booking, helping uncover potential usability gaps or missing content.
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